During E3 this week, T-Mobile and WildTangent announced a game rental service for your Android device.
The service is designed for users who wants to try out a game first before buying the game. WildTangent will allow you to “own” the game for a day paying a rental fee for the game. At the end of the day, if you like the game, all you have to do is to purchase it and your rental fee will be deducted from the price.
The app is not available yet, but will be released later this year. Rental fee for a game could start as low as $0.25. WildTangent is hoping that this rental service will help promote smaller Android developers that are having a hard time getting noticed in the Android Market.
The only issue with this model is that most Android games cost only $0.99. They are not that expensive anyways, so the difference between spending $0.25 for renting a game and $0.99 for buying one is pretty small. Unlike PC games where the price are much more expensive.
But at least, if you buy the game, the rental fee is deducted from the final price. So in the end you’re only really trying the game first and paying the rest of the price if you like it.